Services
When the commercial side is harder than the science
I work with the founders and leadership teams of deeply technical software businesses, where the product is trusted by PhD users, and the business around it has to catch up.
Problems I help with
- Software dependent on trust and credibility.
- A product organisation that ships slowly into a market that moves quickly.
- A P&L that needs to get from break-even to a real margin.
- A product that has stalled as a bespoke tool and needs a route to scale.
- An organisation whose structure has started to show through in the product.
Each of these is a project on the portfolio.
Ways to work together
- An initial assessment. A short, fixed look at the product, the business and the team, so both sides know the problem before committing to more. It reduces the risk for both of us.
- Advisory. A regular second view for a founder or leadership team.
- Fractional or interim leadership. Product and commercial leadership embedded for a period.
- A defined intervention. A diagnosis and a plan for one problem, with a clear end.